Pragmatics
ُSeyed Anvar Asadi; Ebrahim Badakhshan; Adel Dastgoshadeh; Zaniar Naghshbandi
Volume 12, Issue 1 , January 2021, , Pages 247-276
Abstract
The aim of this study is to explore the phenomenon of "naming businesses"in the city of Sanandaj, Kurdistan, Iran. Investigation of this phenomenon in the domain of businesses has been carried out cognitive-sociolinguistically. Content analysis is the method of doing the research, as well as the procedures ...
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The aim of this study is to explore the phenomenon of "naming businesses"in the city of Sanandaj, Kurdistan, Iran. Investigation of this phenomenon in the domain of businesses has been carried out cognitive-sociolinguistically. Content analysis is the method of doing the research, as well as the procedures and instrumentations of data are observational and documental. The population of the study included 3711 shops. The result of the study showed that: For business naming as a non-formal hyper domain the social nominating factors are business holders. It is the cultural and political atmosphere of the society which influences that domain. Most names regarding gender as a variable are selected based on human masculane names. Naming business in Sanandaj in celebrity sub-category has tendency towards contemporary celebrities and also it has tendency toward the local identity. Names derived from nature also belong to the plant subcategory. And conceptualization of choosing names seen in this domain is originated from metaphor of the cultural context and topology of the study area.
